The following information appears in a footnote to the 2014 financial statements of The Procter & Gamble
Question:
SUMMARY OF SEGMENT DATA
Our five reportable segments are comprised of:
¢ Beauty: Beauty Care (Antiperspirant and Deodorant, Cosmetics, Personal Cleansing, Skin Care); Hair Care and Color; Prestige (SKII, Fragrances); Salon Professional;
¢ Grooming: Shave Care (Blades and Razors, Pre- and Post-Shave Products); Appliances;
¢ Health Care: Personal Health Care (Gastrointestinal, Rapid Diagnostics, Respiratory, Other Personal Health Care, Vitamins/Minerals/Supplements); Oral Care (Toothbrush, Toothpaste, Other Oral Care);
¢ Fabric Care and Home Care: Fabric Care (Laundry Additives, Fabric Enhancers, Laundry Detergents); Home Care (Air Care, Dish Care, Surface Care); Personal Power (Batteries); Professional;
¢ Baby, Feminine and Family Care: Baby Care (Baby Wipes, Diapers and Pants); Feminine Care (Feminine Care, Incontinence); Family Care (Paper Towels, Tissues, Toilet Paper).
Requirements
1. What are The Procter & Gamble Company's segments as of the end of its 2014 fiscal year?
2. Which segments appear to be performing better in 2014 than they did in 2013?
3. Which segments were the most profitable in 2014? Least profitable? Evaluate the overall profitability of The Procter & Gamble Company as of the close of 2014.
4. What can you learn from analyzing this segment information that helps make you a more prospective investor in The Procter & Gamble Company?
Financial statements are the standardized formats to present the financial information related to a business or an organization for its users. Financial statements contain the historical information as well as current period’s financial...
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Related Book For
Financial Accounting
ISBN: 978-0134127620
11th edition
Authors: Walter Harrison, Charles Horngren, William Thomas, Wendy Tietz
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