The Google INNOVATION APPLICATION describes how the company manages its idea factory. Are there risks of expanding

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The Google INNOVATION APPLICATION describes how the company manages its idea factory. Are there risks of expanding too far beyond the core search business? How should new-product planners avoid this problem without disregarding all potential opportunities beyond the core business?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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