The has hit the fan. The scandal has become well-publicized, especially with such TV programs as

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The ——— has hit the fan. The scandal has become well-publicized, especially with such TV programs as Dateline and 20/20. What would you do as top executive of MetLife at this point? How would you attempt to save the public image of the company?


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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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