The key driver of profitability will be that the focus of the company isnt on profitability. Our
Question:
a. In spite of what Chrysler’s vice chairman and co-president claims, why is Chrysler’s focus actually on profitability?
b. What would happen to Chrysler if it didn’t focus on maximizing profit, but instead focused their production and pricing decisions to “give customers what they want”?
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a Chryslers actual focus is on its profit because if Chrysler cont...View the full answer
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