The maker of DURACELL batteries is advertising that its batteries are longer lasting than those of ENERGIZER.

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The maker of DURACELL® batteries is advertising that its batteries are “longer lasting” than those of ENERGIZER®. Is such a statement actionable? Discuss.

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Intellectual Property- The Law of Trademarks, Copyrights, Patents, and Trade Secrets

ISBN: 978-1428318366

3rd Edition

Authors: Deborah E. Bouchoux

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Question Posted: Aug 15, 2012 05:11 AM

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The maker of DURACELL batteries is advertising that its batteries are longer lasting than those of ENERGIZER.

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The statement is material and is factual Thus the maker of DU...View the full answer

Intellectual Property- The Law of Trademarks, Copyrights, Patents, and Trade Secrets

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