The New York Times, a profit-maximizing newspaper, faces a downward-sloping demand schedule for advertisements. When advertising for

Question:

The New York Times, a profit-maximizing newspaper, faces a downward-sloping demand schedule for advertisements. When advertising for itself in its own pages (for example, an ad saying “Read Maureen Dowd in the Sunday Times”), is the of a given- size ad simply the price it charges its outside advertisers? Explain.

Opportunity Cost
Opportunity cost is the profit lost when one alternative is selected over another. The Opportunity Cost refers to the expected returns from the second best alternative use of resources that are foregone due to the scarcity of resources such as land,...