The proliferation of media options, in combination with the trend towards longer ads, is leading some analysts to predict the end of the traditional 30-second television spot. Using the Internet, identify and review two or three video ads that extend well beyond the length of the 30-second traditional spot. Do you think the longer ads are more compelling and engaging than a traditional television spot? What goals might advertisers have for the ads? In your view, did the length of the ads help advertisers achieve their goals? Explain.