The single most important concept in the Creative Commons approach is the idea of a spectrum of
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a. Conventional copyrights, in which the creator reserves all rights to a work, and the public domain, in which the creator gives up all rights, represent two black-and-white extremes.
b. Between the all-or-nothing extremes of a conventional copyright and being in the public domain, Creative Commons sees a need for other possibilities.
c. The primary contribution of Creative Commons is enabling a range of possibilities between the extremes of all rights reserved (conventional copyright) and no rights reserved (public domain).
d. The black-and-white choice of all rights reserved (conventional copyright] and no rights reserved (public domain] does not meet everyone's needs, so Creative Commons is developing a range of possibilities between these two extremes.
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Excellence in Business Communication
ISBN: 978-0136103769
9th edition
Authors: John V. Thill, Courtland L. Bovee
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