The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate

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“The success of Nike was strictly fortuitous and had little to do with great decision making.” Evaluate this statement.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:38 AM

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The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate

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Luck or fortuity cannot be ruled out as a factor in Nikes success But neither are most other success...View the full answer

Marketing Mistakes And Successes

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