The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced

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The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced substantially higher than the Camry. Discuss the features and limitations of this pricing strategy.
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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