The Wall Street Journal and other business periodicals often carry reports of companies that have not met

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The Wall Street Journal and other business periodicals often carry reports of companies that have not met their sales or profit forecasts. What are some reasons a company might not meet its forecast? What suggestions could you make for improving the effectiveness of forecasting?

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Management

ISBN: 978-0132163842

11th Edition

Authors: Stephen P Robbins, Mary Coulter

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