The Yin-Yang Yogurt Shoppe serves the best chocolate-vanilla frozen yogurt in the city. Yin-Yang’s business plan was made under the assumption that each cup of yogurt will have a unit contribution margin of $2, monthly fixed costs will equal $3,000, and monthly revenue will equal $12,000.
Because frozen yogurt frequently is purchased on impulse, Yin-Yang’s management is acutely aware of the impact of quality and the store’s ambience on sales. Staff, who are mostly college students hired on a part-time basis, are constantly reminded about the need to follow food-safety procedures, to maintain a clean workplace, and to create a friendly atmosphere.

Required:
a. As the owner of the Yin-Yang Yogurt Shoppe, list two performance measures that you would monitor on a daily basis. Briefly explain why you selected each measure.
b. As the owner of the Yin-Yang Yogurt Shoppe, list two performance measures that you would monitor on a monthly basis. Briefly explain why you selected each measure.
c. Do the daily measures tend to be more nonfinancial or financial in nature? What about the monthly measures? Briefly discuss any patterns you observe.