There are a number of techniques to help people stop smoking, but their cost and effectiveness vary widely. One accepted measure of effectiveness of a program is the percentage of enrollees quitting. The table below shows several techniques touted as effective stop-smoking methods, some historical data on the approximate cost of each program per person, and the percentage of people smoke free 3 months after the program ended. The Cancer Society provides annual cost-offset funding to cancer patients so more people can afford these programs. A large clinic in St. Louis has the capacity to treat each year the number of people shown. If the clinic plans to place a proposal with the Cancer Society to treat a specified number of people annually, estimate the amount of money the clinic should ask for in its proposal to do the following:

(a) Conduct programs at the capacity level for the technique with the lowest cost effectiveness ratio.

(b) Offer programs using as many techniques as possible to treat up to 1300 people per year using the most cost-effectivetechniques.

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Cost, $i Enrollee 700 150 1700 2500 1800 1300 Treatment Capacity per Year 250 500 200 400 550 100 Technique %Quitting Acupuncture Subliminal message Aversion therapy Outpatient clinic In-patient clinic Nicotine replacement 10 39 41 20 therapy (NRT)