There has always been a divide between marketing and sales departments in companies. Explain how the changing

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There has always been a divide between marketing and sales departments in companies. Explain how the changing role of the personal sales person may help to narrow this divide.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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There has always been a divide between marketing and sales departments in companies. Explain how the changing

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While both employed by the same company and usually in the same department there has always been a c...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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