Three-Minute Debate Think about a publicity stunt that backfired, such as the Aqua Teen Hunger Force bomb

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Three-Minute Debate Think about a publicity stunt that backfired, such as the Aqua Teen Hunger Force bomb scare in Boston. Is all publicity good publicity? Or was this just a bad idea that hurt the client? Organize into a team, pick a point of view, and prepare to present it to your classmates.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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