To what extent are the SBU strategy and product strategy interrelated?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:03 AM

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To what extent are the SBU strategy and product strategy interrelated?

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The SBU can be viewed as a separate product company which has a product or line of products tha...View the full answer

Strategic Marketing

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