Today, some 150 million EU citizens shop online from websites such as Amazon.com and eBay, spending on average $1248 (800 euros) per capita. However, only one-fifth of them buy goods and services from another EU state. The EU's consumer chief is currently planning new rules to make it easier and safer for the bloc's 490 million consumers to shop online in any corner of the 27-nation EU. As the latest step from Brussels to make itself more friendly and relevant to people's everyday lives, particularly after the rejection of the EU's Lisbon Treaty in Ireland, this move is expected to tear down barriers to cross-border web shopping barriers to boost competition, offer businesses a bigger market and cut prices for consumers. What advantages and difficulties do you think EU has in setting such rules? What can EU members benefit individually or as a whole from such a move? Are there any implications from the move, if successfully set, for the rest of the world? Why or why not?