Traditional mainstream media act as so-called gatekeepers that decide what kind of content gets published. However, social

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Traditional mainstream media act as so-called gatekeepers that decide what kind of content gets published. However, social media networks have changed the game. Now anyone with an internet connection can potentially publish anything and reach vast audiences. What are the benefits and dangers of this unprecedented access?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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