Travelocity was launched in 1996 by Sabre Interactive, a division of AMR Corporation, which at the time owned the Sabre Reservations System and American Airlines. Today, Travelocity is the most popular travel service on the Web and the sixth-largest travel agency in the United States, with bookings of more than $7 billion. Teams of employees working in seven U.S. offices work together to bring consumers the best in airline reservations, hotel rooms, cruises, vacation packages, car rentals, and last-minute deals. Travelocity operates or powers websites in five languages across four continents. It was named the "World's Leading Travel Internet Site" for the ninth consecutive year at the World Travel Awards in 2006, and it has led all travel sites- including airline and hotel sites-in customer respect, based on a study released by the Customer Respect Group.
It holds the highest possible ranking from Consumer Reports.

1. What is the role of consumer-generated information in helping Travelocity succeed?
2. Describe the marketing decisions that have helped Travelocity be so successful.
3. How did Travelocity use the Roaming Gnome as a symbol to communicate with its target market?