Under what circumstances may it not be possible to break up a productmarket into segments? What are

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Under what circumstances may it not be possible to break up a product–market into segments? What are the dangers of using an incorrect segment formation scheme?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:58 AM

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Under what circumstances may it not be possible to break up a productmarket into segments? What are

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