Under what conditions are customers most likely to use price as an indicator of product quality? How

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Under what conditions are customers most likely to use price as an indicator of product quality? How does using price to indicate quality affect customer price sensitivity?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:23 AM

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Under what conditions are customers most likely to use price as an indicator of product quality? How

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Pricing Strategies A Marketing approach

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