Under what conditions is a firms promotion strategy more likely to be advertising/sales promotion-driven rather than personal

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Under what conditions is a firm’s promotion strategy more likely to be advertising/sales promotion-driven rather than personal selling-driven?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Under what conditions is a firms promotion strategy more likely to be advertising/sales promotion-driven rather than personal

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A promotional strategy will likely be advertisingsales promotion driven under some ...View the full answer

Strategic Marketing

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