Use secondary data to learn the size of the U.S. golf market and to profile the typical

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Use secondary data to learn the size of the U.S. golf market and to profile the typical golfer. Can secondary data address research questions related to changes and trends in the U.S. golf market?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:33 AM

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Use secondary data to learn the size of the U.S. golf market and to profile the typical

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Essentials of Marketing Research

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