Use the chapter spreadsheet model's Historical Performance worksheet to evaluate Amazon on each of the following metrics.

Question:

Use the chapter spreadsheet model's Historical Performance worksheet to evaluate Amazon on each of the following metrics. Write a brief interpretative note regarding the level of each metric and its historical trend.
a. Growth in revenue and net income over the past three- and five-year horizons.
b. EBIT and NOPAT
c. Operating, net and margin
d. Net fixed assets (PP&E) and total invested capital
e. ROE and ROIC
g. Price to earnings (P/E) and price to sales (P/S) ratios Free Cash Flow
Free cash flow (FCF) represents the cash a company generates after accounting for cash outflows to support operations and maintain its capital assets. Unlike earnings or net income, free cash flow is a measure of profitability that excludes the...