Using the CAR data that accompanies the text (see Website), consider the following problem. The data describe
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Using the “CAR” data that accompanies the text (see Website), consider the following problem. The data describe attitudes of car owners from Germany and the United States toward their automobiles. The variable “ATT” is how much respondents like their current car (attitude), “ATTNEW” is their attitude toward a new car called the Cycle. The “COUNTRY” variable is self-explanatory. The “SPEND” variable is how much the respondents spend on average on products to keep their cars clean (in Euros). Using SPSS or other statistical software, test the following hypotheses:
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Related Book For
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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