Using the four Ps, discuss how the Apple iBeacon will create value for customers?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:47 AM

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Using the four Ps, discuss how the Apple iBeacon will create value for customers?

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iBeacon is software that works as a location service such that transmitters can send m...View the full answer

Marketing

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