Visit the following Web site:us.acnielsen.com/pubs/2005_q4_ci_privatelabel.shtml. It contains a recent report on private label pricing. Review the report
Question:
a. Which region of the world has the highest concentration of private labels?
b. In which region of the world are private label sales growing the fastest?
c. Which product category has the highest percentage of private label sales?
d. Which type of consumer is the most likely to purchase private labels? Which type of store relies most heavily on private label sales?
e. What is the typical price difference between a private label and a manufacturer's label? How much does this discount vary from product to product?
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Step by Step Answer:
Report on private label pricing answer these questions as follows a Europe leads in terms of market ...View the full answer
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