Watch an hour of prime-time television and for each commercial you see, make a note of the

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Watch an hour of prime-time television and for each commercial you see, make a note of the tactic the advertiser employed to capture and hold the audience's attention. How can the use of attention-attracting tactics backfire on an advertiser?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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Watch an hour of prime-time television and for each commercial you see, make a note of the

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Advertising and Integrated Brand Promotion

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