We claim in the Purpose in communicating section that the choice of media is as important as

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We claim in the ‘Purpose in communicating’ section that the choice of media is as important as the message itself. If you were asked to give advice to the 500 students in Stage 1 of your course on plagiarism and how to avoid it, how would you communicate your message?
Discuss the advantages and disadvantages of each of these forms of media in communicating this message to this particular audience:
a. word-of-mouth communication in small-group briefing sessions
b. email announcements to all students
c. an article in the weekly student newspaper
d. a speech to the whole group in a large lecture hall with an accompanying PowerPoint slideshow
e. a continuous video, set up in the student cafeteria
f. an interactive, self-paced tutorial on the faculty’s website.
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Communicating as professionals

ISBN: 978-0170214971

3rd edition

Authors: Raymond Archee, Myra Gurney, Terry Mohan

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