We claim in the Purpose in communicating section that the choice of media is as important as
Question:
Discuss the advantages and disadvantages of each of these forms of media in communicating this message to this particular audience:
a. word-of-mouth communication in small-group briefing sessions
b. email announcements to all students
c. an article in the weekly student newspaper
d. a speech to the whole group in a large lecture hall with an accompanying PowerPoint slideshow
e. a continuous video, set up in the student cafeteria
f. an interactive, self-paced tutorial on the faculty’s website.
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Related Book For
Communicating as professionals
ISBN: 978-0170214971
3rd edition
Authors: Raymond Archee, Myra Gurney, Terry Mohan
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