Web site communication through blogs and forums is a key marketing tool for companies. The Journal of
Question:
Web site communication through blogs and forums is a key marketing tool for companies. The Journal of Relationship Marketing (Vol. 7, 2008) investigated the prevalence of blogs and forums at Fortune 500 firms with both English and Chinese Web sites.
a. Of the firms that provided blogs/forums as a marketing tool, the accompanying table gives a breakdown on the entity responsible for creating the blogs/forums. Use a graphical method to describe the data summarized in the table. Interpret the graph.
b. In a sample of firms that provide blogs and forums as marketing tools, the mean number of blogs/forums per site was 4.25, with a standard deviation of 12.02. Provide an interval that is likely to contain the number of blogs/ forums per site for at least 75% of the Fortune 500 firms in the sample.
c. Do you expect the distribution of the number of blogs/ forums to be symmetric, skewed right, or skewed left?Explain.
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Statistics For Business And Economics
ISBN: 9780134506593
13th Edition
Authors: James T. McClave, P. George Benson, Terry Sincich