Wendy Drumm, 52, began work in 2003 as a creative director for CVS Pharmacy, Inc. (CVS) and
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According to Price, Sophie “is the heart and soul of our marketing focus.” The other two names are Caroline, who represents the youngest segment, and Vanessa, who represents the middle customer segment. In late March 2007, Drumm’s supervisor met with her to discuss marketing strategy and said, “Wendy, we know all about your Sophie contemporaries. There is no need to contemplate your paradigm.
There is no empirical mystery here. We need a younger, fresher missionary for Creative. And Wendy, let’s face it, that is not within your scope and that is a problem for you.” Drumm was fired in May 2007. A 37-year-old woman took Ms. Drumm’s position. Does Ms. Drumm have a case of age discrimination? [Drumm v. CVS Pharmacy, Inc., 701 F. Supp. 2d 200 ( D. R. I. 2010).]
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Foundations of the Legal Environment of Business
ISBN: 978-1305117457
3rd edition
Authors: Marianne M. Jennings
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