What are cultures, subcultures, and micro cultures? How do culture, subcultures, and micro cultures influence consumer behaviour?

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What are cultures, subcultures, and micro cultures? How do culture, subcultures, and micro cultures influence consumer behaviour? What is the significance of social class to marketers?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:51 AM

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What are cultures, subcultures, and micro cultures? How do culture, subcultures, and micro cultures influence consumer behaviour?

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Think of culture as a societys personality Culture can be thought of as the learned values and patte...View the full answer

Marketing Real People, Real Choices

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