What are innovators? Early adopters? Laggards?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:28 AM

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What are innovators? Early adopters? Laggards?

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Roughly onesixth of the population innovators and early adopters are very ...View the full answer

Consumer Behavior Buying, Having and Being

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