What are lead users, and how do they influence word-of-mouth communication and the sales of a new

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What are lead users, and how do they influence word-of-mouth communication and the sales of a new product?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:27 AM

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What are lead users, and how do they influence word-of-mouth communication and the sales of a new

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Lead users are innovative organizations that lead change ...View the full answer

Consumer Behavior Building Marketing Strategy

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