What are price exemplars? Give some examples of items that are likely to serve as price exemplars.

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:30 AM

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What are price exemplars? Give some examples of items that are likely to serve as price exemplars.

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Price exemplars are items that are particularly powerful in influencing ...View the full answer

Pricing Strategies A Marketing approach

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