What are Red Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter

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What are Red Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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Question Posted: Jan 09, 2017 10:16 AM

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What are Red Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter

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Red Bulls greatest strength is its integrated marketing communications mix and their ab...View the full answer

Marketing Management

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