What are some of the potential difficulties in approaching strategic planning from a balanced perspective? Isnt financial

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What are some of the potential difficulties in approaching strategic planning from a balanced perspective? Isn’t financial performance still the most important perspective to take in planning? Explain.

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Question Posted: Jan 20, 2016 09:06 AM

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What are some of the potential difficulties in approaching strategic planning from a balanced perspective? Isnt financial

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Marketing Strategy

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