What are some of the reasons brand managers are allocating more of their promotional budgets to sales
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There are many reasons why sales promotion has become so important and is receiving a great deal of marketers promotional budgets These include the growing power of retailers the decline in consumers ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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