What are the advantages of multi-item indexes? The disadvantages?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:36 AM

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n1 = 15, n2 = 18, S = 280, H1: m1 > m2. Exercises 57 present sample sizes and the sum of ranks for the rank-sum test. Compute S, S, and the value of the test statistic z. Then find the P-value.
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What are the advantages of multi-item indexes? The disadvantages?

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Consumer Behavior Building Marketing Strategy

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