What are the characteristics of an effective brand name?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:35 AM

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What are the characteristics of an effective brand name?

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An effective brand name should be easy to pronounce recognize and remember so a sh...View the full answer

Contemporary Marketing

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