What are the components of JetBlues competitive advantage, and what are the merits and demerits of these

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What are the components of JetBlue’s competitive advantage, and what are the merits and demerits of these components? Is JetBlue’s competitive advantage sustainable?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 07:00 AM

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What are the components of JetBlues competitive advantage, and what are the merits and demerits of these

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A competitive strategy is linked to the value chain and supported by intangible assets JetBlue has some operational strength in its activities and possible social capital through its alliance relation...View the full answer

Strategic Management Text and Cases

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