What are the disadvantages for advertisers who use a ratings system that measures program viewing? What would

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What are the disadvantages for advertisers who use a ratings system that measures program viewing? What would be a better measurement?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:33 AM

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What are the disadvantages for advertisers who use a ratings system that measures program viewing? What would

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Since most rating systems are only designed to evaluat...View the full answer

Advertising & IMC Principles & Practice

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