What are the four categories of marketing activities, usually referred to as the marketing mix? In what

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What are the four categories of marketing activities, usually referred to as the marketing mix? In what important way does pricing differ from the other three categories?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:12 AM

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What are the four categories of marketing activities, usually referred to as the marketing mix? In what

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Pricing Strategies A Marketing approach

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