What are the important issues in CRM implementation?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:59 AM

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What are the important issues in CRM implementation?

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Some CRM experts propose that the major components of the successful implementation of CRM are A front office that integrates sales marketing and serv...View the full answer

Strategic Marketing

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