What are the key components of a communication model, and how do they relate to advertising?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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What are the key components of a communication model, and how do they relate to advertising?

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Mass communication is usually thought of as a process that begins with a source a sender who encodes ...View the full answer

Advertising & IMC Principles & Practice

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