What are the major challenges facing the newspaper industry and the use of newspapers as an advertising

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What are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium. How can newspapers respond to these challenges?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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What are the major challenges facing the newspaper industry and the use of newspapers as an advertising

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Newspapers face challenges from other media such as direct mail television and the Internet Many advertisers are already spending more of their media ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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