What are the major issues in using per capita GDP or GNP as a country segmentation criterion?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:50 AM

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What are the major issues in using per capita GDP or GNP as a country segmentation criterion?

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One method of segmenting countries is to use monetization of transactions ...View the full answer

Global Marketing management

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