What are the merits and drawbacks of using a persons foot as a standard? Consider both (a)

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What are the merits and drawbacks of using a person’s foot as a standard? Consider both
(a) A particular person’s foot, and
(b) Any person’s foot. Keep in mind that it is advantageous that fundamental standards be accessible (easy to compare to), invariable (do not change), indestructible, and reproducible.
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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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