What are the pros and cons of using a celebrity as part of a promotional event?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:11 AM

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What are the pros and cons of using a celebrity as part of a promotional event?

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A public relations person can increase attendance at a promotional event by using a t...View the full answer

Public Relations Strategies and Tactics

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