What are the three Cs and how do they explain why companies choose to perform an activity

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What are the "three Cs" and how do they explain why companies choose to perform an activity internally versus outsource (buy) the activity to a supplier.
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Strategic Management Concepts and Cases

ISBN: 978-1118976586

1st edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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